I noticed two things. (1) Little kids get the concept and understand that it is wrong, and (2) Redistribution and punishing the rich seems awesome, right up to the point that you are labeled as the "rich."
I remember a man on the street interview with Al Gore supporters when he was proposing the millionaire tax. The Useful Idiots were all for it until the interviewer explained that Al's definition was anyone making a million dollars (gross) over several years, like 7-10 years. You could see the wheels slowly turning in their tiny little brains. Then one of the Useful Idiots said - Hey wait. We are not the rich people. We are not millionaires. To which, the interviewer explained the new tax would be targeted at them. The low information voters had bought the Al Gore story - hook, line and sinker without any detail. Kind of like the Useful Idiots who were all behind Obamacare when the snake-oil salesman was telling them it would cost less and they could keep their policy and doctor. Oops.