Data mining

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Data mining

Postby aunt betty » Mon Mar 10, 2014 6:04 am

It's in the news now. I knew we were being mined...
How else do the pop up ads know how to try and sell you deals on stuff you just searched?

If it's that easy...how can we reverse-mine the mining companies? Might find out some interesting stuff about our friends, neighbors, and LEADERS. :mrgreen:
INTERNET CREDIBILITY is...an OXYMORON. :moon:
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Re: Data mining

Postby go get the bird » Mon Mar 10, 2014 7:41 am

They're called cookies, and yes, it's that easy. I wrote a paper on the controversy that surrounds internet privacy. It goes WELL beyond a few cookies that track which websites you visit.
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Re: Data mining

Postby ScaupHunter » Mon Mar 10, 2014 8:39 am

Lets just say the government is very heavily involved and has been at it for a very long time. The private companies are feeding information directly to the government.
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Re: Data mining

Postby Rat Creek » Mon Mar 10, 2014 9:10 am

The first step in data mining occurs voluntarily when you sign up for a store card (credit or membership).

They scan your card and they begin taping into your buying habits and information. The reason it was such a big deal with Target was hacked has little to do with credit card number, and everything to do with all the other information. Target was one of the first to go super sophisticated on data mining. The flyer you get from them is actually customized for you. Your neighbor (if they get something) will be different based upon their buying habits and timing. It is freaky, and they camouflage it just enough that you do not realize you are being targeted with very specific products and coupons.

Target is so sophisticated that they can predict with 80% accuracy, when a woman is in her first trimester of pregnancy based upon a specific change in buying patterns, and it is not diapers, pregnancy tests or any of that stuff.

Now more on this freak show. I needed to set up a personal fedex account to coordinate a delivery. The questions they cued up to validate my information was scary. I had never provided them any information on me before other than name and address. They asked me the following:

    What year my house was built, and provided four answers. One was correct.
    What previous zip code I had, again four answers. The correct one was from 15 years previous when I lived four states away.
    What previous phone number. Four answers provided. One was correct from 15 years ago.
    A previous resident of the house I was living in. Four answers provided. Without reviewing the answers, I could not have answered, but one of the names was indeed the person who built this house originally in 1991.

This was Fedex and they had never gathered anything on me previously that I knew of. I do not want to think what the current administration in the White House has done, considering one of the Useful Idiots (Sen Carol Mosley Braun) was bragging about how this administration has so much information on people that they will never lose another election. I pray she is wrong.
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Re: Data mining

Postby aunt betty » Mon Mar 10, 2014 1:08 pm

Why the heck do you think my accounts have false names, addresses, birth days, etc.?
These data gurus think it's real. I get pop-ups trying to sell me Rolex watches, Ferrari sports cars, and jet airplanes because "the internet" thinks I live in Pakistan. :smile:
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Re: Data mining

Postby ScaupHunter » Mon Mar 10, 2014 1:48 pm

My favorite is when I get calls on my cell phone from people in NY trying to get me to invest in oil drilling or natural gas drilling. First, how did they get a cell phone number? Second, what moron would invest money with people they have never and will never meet? I run them around a bit, play it up, then tell them my portfolio is fully invested and I am not looking to add to it at this time.
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Re: Data mining

Postby cartervj » Mon Mar 10, 2014 8:11 pm

Inside the Secret World of the Data Crunchers Who Helped Obama Win

Data-driven decisionmaking played a huge role in creating a second term for the 44th President and will be one of the more closely studied elements of the 2012 cycle

By Michael Scherer @michaelschererNov. 07, 2012273 Comments

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image "The cave" at President Obama's Election headquarters in Chicago
Daniel Shea for TIME
"The cave" at President Obama's campaign headquarters in Chicago

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In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama.

So as they did with all the other data collected, stored and analyzed in the two-year drive for re-election, Obama’s top campaign aides decided to put this insight to use. They sought out an East Coast celebrity who had similar appeal among the same demographic, aiming to replicate the millions of dollars produced by the Clooney contest. “We were blessed with an overflowing menu of options, but we chose Sarah Jessica Parker,” explains a senior campaign adviser. And so the next Dinner with Barack contest was born: a chance to eat at Parker’s West Village brownstone.

(MORE: Four More Years: Obama Wins Re-election)


For the general public, there was no way to know that the idea for the Parker contest had come from a data-mining discovery about some supporters: affection for contests, small dinners and celebrity. But from the beginning, campaign manager Jim Messina had promised a totally different, metric-driven kind of campaign in which politics was the goal but political instincts might not be the means. “We are going to measure every single thing in this campaign,” he said after taking the job. He hired an analytics department five times as large as that of the 2008 operation, with an official “chief scientist” for the Chicago headquarters named Rayid Ghani, who in a previous life crunched huge data sets to, among other things, maximize the efficiency of supermarket sales promotions.

Exactly what that team of dozens of data crunchers was doing, however, was a closely held secret. “They are our nuclear codes,” campaign spokesman Ben LaBolt would say when asked about the efforts. Around the office, data-mining experiments were given mysterious code names such as Narwhal and Dreamcatcher. The team even worked at a remove from the rest of the campaign staff, setting up shop in a windowless room at the north end of the vast headquarters office. The “scientists” created regular briefings on their work for the President and top aides in the White House’s Roosevelt Room, but public details were in short supply as the campaign guarded what it believed to be its biggest institutional advantage over Mitt Romney’s campaign: its data.



Read more: Obama Wins: How Chicago's Data-Driven Campaign Triumphed | TIME.com http://swampland.time.com/2012/11/07/in ... z2vcGQxtev
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Re: Data mining

Postby cartervj » Sun Mar 23, 2014 9:00 am

this might help to explain why data is sought after, you can be manipulated easily with key words

http://www.history.com/shows/your-bleeped-up-brain
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