I haven't done much different except drive the car instead of the truck these days.
I have always recycled, was raised with it, and it was easy to do growing up in MI.
When fishing and hunting I often pick up trash in the woods, lakes and streams, this was how I was raised, and it looks much better after the fact.
Whether or not one is trying to "Live Green" for the fad or not, it isn't a bad idea. Really, who can argue that it isn't important to have clean air, clean water and clean land. We improve from it, the wildlife improve from it, and it is nice going into my honey holes without seeing the trash around, especially spent shells, and bird nest wads of monofilament.
One thing that I will note on the environmental friendly cleaners. Working in the environmental field, one of the largest tax burdens on citizens is linked to clean water. It costs millions of dollars to clean water, that could be filtered and polluted to a lesser degree before reaching waterways and water sources. So it will be interesting to see the studies that will come out depicting contaminant levels, and how they may differ with the use of "eco-friendly" cleaners.