Back in the WF.com days (~1999) the folks at EMI sent several of us sample batches of Hevi Shot to try in the field and report back to them, with our results/findings.
Of the ten(10) rounds in #2's received, I patterned three (3) of those and the results were dismal, to say the least. Fired one at a September season canada goose and downed it with a broken wing which required a (head) shot of #3 steel to dispatch after the other two (2) rounds of Hevi Shot were fired (in futility) at the wounded bird, some 40 yards away on the water. BTW, the barrel of the 870WM used in those events was markedly scored as a result thereof.
I still have the rest of those cartridges, in their translucent Cheddite hulls with roll crimp and over-the-shot plastic card.
It wasn't until Big Green started loading HS (under licence) in their plant that I decided to give it another go and went with #4's to start. The results were markedly different as it was on a par with the high antimony/plated/buffered lead loads of yore, if not even better in many respects.
When Remington stopped loading HS, I used up what was on-hand but did not purchase any EMI branded product until they came out with Hevi Steel and decided to try a few boxes of that product. IMO, it was the perfect (superior) alternative to regular steel cartridges and at a price point (unlike Hevi Metal) that was actually competitive with premium steel cartridges. Then, EMI dropped this product and (to this day) w/o any public explanation for so doing.
Next, came the marketing blunders with their (EMI) massaging the gm/cc content and being somewhat less than forthcoming on the change from the original gm/cc formulation with some people even claiming fraudulent actions on EMI's part. I have observed the box markings alluding to heavier than lead when such was actually called into question by customers that had actually tested the density of those pellets.
Now, we have this latest fiasco with the OT of this very thread.
Does EMI get their marketing people from inside the Beltway?