What you posted for 2012-13 was the waterfowl booklet. I quickly scanning the Hunting & Trapping booklet, I found 6 full page ads.
I've got almost every Hunting and Fishing booklet, going back to the `70's. I scanned a few of the old, small format booklets, no advertising, but the bigger format booklets I looked thru all had advertising. None of the waterfowl reg. booklets had any ads. I don't remember ads ever being in the waterfowl booklets.
When I started hunting, back in the 1950's, they gave you a card that would fit in your wallet. One side had the seasons and limits and the other side had a few of the major regs., like no uncased guns in a vehicle, no shooting across or on a road, etc. Waterfowl were on a separate card. In 1961 and 62, we were down to a 30 and 25 day waterfowl season, two ducks and only one could be a mallard. I believe that woodies, pintails, cans and maybe redheads were totally protected.
And, to satisfy luieb, the upland season ended 31 Dec, but rabbit stayed in till 31 January. Of course, we had LOTS of rabbits then, not to mention plenty of pheasant and quail...and lots of upland hunters, too. Upland season opened at noon, 1st Saturday in November, and every field entrance would have a car or truck in it by 11:00. Now, you are lucky to see an upland hunter all season-and we have to wear orange now!
Killing a deer was almost unheard of then, and turkeys were birds you read about. How things have changed! I'd trade all the deer and turkeys for the 50's again, though. A 10 yr old lad could ride his bike to the edge of town, with his .410 across the handlebars, knock on a door or two and hunt all day, coming home with a limit of rabbits and squirrels, and get plenty of opportunities for quail and pheasants (if he could hit them)...all of this without a dog. (Try riding thru downtown Springfield today with an uncased shotgun tied to your handlebars. Watch the swat team muster to go after that 10 yr. old, then Human Services go after the parents for being unfit.)
Semper Fi, Marines
Casey 1997-2011 RIP