what greenster said.
as far as soft plastics, you cant go wrong with a senko, ribbon tail, or finesse worm. colors tend to vary depending on what lake you're on. for example a lake i fish in louisiana i can tear em up on red shad senkos but not so much at a lake in arkansas. the color there tends to be junebug. test out different colors. flukes, lizards, and brushogs can be good too.
bass fishin is all about presentation. some days they'l go for a slow movin finesse, senko, or ribbon tail worm. and other days you cant go wrong with a fast rollin spinnerbait. The best advice i can give you is get at least 3 good rod and reels rigged with lures that give different presentations. catchin bass usually involves some process of elimination first.
i try to go with 2 types of soft plastics. usually a senko or sluggo, and a texas rig worm. those give you two types of presentations that you can work at any depths.
the senko is great because it gives a vertical and horizontal presentation since it moves erratically when you jerk it and sinks when you're not.
the texas rig is a vertical presentation, a slow rise and fall. this is an awesome rig. if im havin a rough day with other lures, ill usually go to this. if i cant catch em by workin a slow texas rigged worm, its about time to head back to the ramp.
my other rod will usually have somethin like a jig and pig (another good vertical presentation) if im fishin brushtops or stumps. and a crankbait or sometimes a spinnerbait for fishin less cover. baby 1s are a good crankbait.(deadly on ponds)
Hope this helps
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