Google's my friend. Check out: http://www.beatrice.ne.gov/departments/ ... tead.shtml
The lots are pretty small (less than 12,000 sq ft) and I wouldn't build a house out there. It is 30 minutes from Lincoln on 77, and the cost of building a house could easily exceed the market value. Plus, depending on what your career is, you'd probably have a hard time finding a job without commuting to Lincoln. To answer your question, Midwestern people in general are the nicest/friendliest people in the country.