A little tip from an old BBQ pro that taught me. John Willingham, out of Memphis TN, is the winningest BBQ cooker in the history of BBQ cooking competition. Many have heard that Memphis is famous for their dry BBQ. Not meaning that the meat is not juicy, quite the contrary.
In Memphis, it means they marinade in a dry seasoning/rub.
Try their mild before you ever jump off into their hot stuff for big kids only. Their wet sauce, like all Memphis wet sauces, is considered a table sauce, not to be applied during the cooking process. The wet sauce only coats the outside, where the dry rub, if allowed to marinate a little while in the fridge, will penetrate the meat flavoring it through and through.