Springfield, Mo.-based Bass Pro Shops likes to say that its Outdoor World stores are so elaborate, merchandise-stuffed and visually captivating that the average customer stays two and a half hours and drives 50-plus miles to pay a visit.
Next year, the Sacramento area will get its first one.
Bass, the nationally known outdoor retailer specializing in hunting, fishing, camping and other related outdoor gear, on Wednesday announced plans to open a new 120,000-square-foot Outdoor World store in 2015 in Rocklin.
The store, which will feature an Uncle Buck’s Fishbowl and Grill, will be in the Rocklin Crossings shopping complex along Interstate 80 at Sierra College Boulevard. The “Fishbowl” will feature a dozen bowling lanes in an underwater-styled setting.
With the on-site restaurant and bowling facility, Bass officials believe the Rocklin facility could fill 250 to 300 full- and part-time positions.
A specific 2015 opening date was not released. Bass officials said that will depend on several factors, including timing to begin construction work at the site.
The store will be only the fourth Bass Pro Shops outlet in California. Currently, Bass Pro Shops operates stores in Rancho Cucamonga and Manteca. Bass recently announced a new store to open in San Jose.
Seven years ago, a Bass Pro Shops store was touted as an initial major tenant for the redevelopment of the downtown Sacramento railyard. On Wednesday, Bass officials had no comment on the long-evolving Sacramento infill project or other prospective new U.S. stores in the pipeline.
In an email response, Bass spokeswoman Katie Mitchell said: “The Rocklin project will serve the entire Sacramento market, and we are very excited about opening in 2015.”
The company did cite Rocklin’s location, “along the I-80 corridor to accommodate the outlying suburban and rural customers in addition to those en route to the area’s many outdoor opportunities.”
The Outdoor World template is the largest of the Bass store concepts, typically featuring elaborate outdoor settings within the retail space. On-site amenities in other stores include waterfalls, archery ranges and large, native fish-stocked aquariums where pro anglers can show off their skills. Besides the “Fishbowl” bowling lanes, the Rocklin store’s in-house grill will feature casual family dining, with appetizers, sandwiches, salads and burgers.
“We are honored to be one of the anchors for the new Rocklin Crossings, one of the largest and most exciting retail developments in this area,” said Johnny Morris, founder of Bass Pro Shops. “Placing our store at this highly visible location on I-80 will allow us to bring Bass Pro Shops low prices and famous friendly, expert service to better serve the many sportsmen, women, as well as the visitors to this area each year.”
“Once opened,” said Rocklin Mayor Scott Yuill, “Bass Pro Shops will attract visitors and outdoor enthusiasts throughout Northern California and beyond. We look forward to working with the team through design and construction and having Bass Pro Shops as part of the Rocklin community for years to come.”
Bass Pro Shops oversees 84 retail stores and marine centers in North America.
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